BRANDING PROJECT
TIRED CLOTHING CO
CLIENT
TIRED CLOTHING CO
CATEGORY
BRIEF
TIRED Clothing Co is a modern streetwear brand built around real-life hustle, fatigue, and quiet resilience - designed for those who keep going even when they’re tired.
BRAND IDENTITY
EXECUTION
We developed a bold, minimalist brand identity for Tired Clothing Co, translating everyday exhaustion into a confident streetwear aesthetic. The execution focused on strong typography, clean logo construction, and subtle graphic elements that reinforce the brand’s message without overcomplicating it. Designed to work seamlessly across apparel, labels, and digital platforms, the identity balances simplicity with attitude. The result is a distinctive streetwear brand that feels relatable, modern, and effortlessly wearable.
Logo Development & Design
Color Palette
Brand Identity / Apparel Branding
